BOSCH POWER TOOLS
The ProPartner Program is a loyalty program that provides partners with services and rewards based on a tier ranking system. After the program was renovated for the new year the Bosch
Power Tools sales team requested informational content to engage new customers. The goal of the “ProPartner Program Brochure” was to create an easy to understand break down of the program. In an effort to provide a visual aid icons and graphics were used to supplement the written content. After the Brochure was approved by the sales, legal, and marketing team the document was prepared for printed to be distributed to new potential partners. All content owned by BOSCH Power Tools
PROPARTNER PROGRAM
Banner
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Second Row
Third Row
“Amazon Product Page Graphics” were created for new product launches to illustrate the top features of each product. To create a cohesive brand image across all product pages a graphic layout was outlined. These pages included a banner and 9 square tile graphics.
The banner would be featured at the top of the product page to provide a introduction to the product. The left side of the banner includes a box in Bosch Blue with the Bosch logo, title, and product description. The right side of the banner displayed an application image of the product.
9 tiles graphics in rows of 3 would appear below the banner. The first row would illustrate the highlighted product features with a top blue bar with a title and a product in use image. The second row would include a mix of application, graphic and kit images. The third row would display closeups of product details on a white background and battery graphics (if applicable to product). All content owned by BOSCH Power Tools
Amazon Product Page Graphics
Sales Marketing Product Logo (SMP Logo) was an internal marketing initiative to unite the differing sectors of Bosch Power Tools North America. The SMP Logo is meant to illustrate the collaboration and unification of the three different branches of the company. The Sales team is represented by the joined hands to illustrate the partnerships the team has forged with customers. The Marketing team is represented by the construction hat which symbolizes the company’s slogan “what hard workers deserve.” Lastly the Product team is illustrated by a power drill which is one of the best known product’s for the company. Three alternate logos were created to highlight each sector for department specific marketing. All content owned by BOSCH Power Tools